Punk cultural commentators BODEGA bring their new album 'Our Brand Could Be Yr Life' to zoetrope picture disc, limited to 750 copies and hand-numbered. Our Brand Could Be YR Life is BODEGA's first album release through Chrysalis Records. "It's something we've been wanting to do for years," guitarist and vocalist Ben Hozie explains of Our Brand Could Be Yr Life - a collection of catchy indie-rock ruminations on the slow-creep of corporate-think into youth culture, first written eight years ago. Our Brand Could Be YR Life's 15 tracks explore indie-rock subgenres, self-critique and everything in between. "I think it's our best- sounding record to date," says Hozie, "It's got dance-punk. There's some shoegaze on there. There's slacker rock on there. There's psychedelic rock on there. R.E.M, too. We wanted to be another band in a long stream of missionaries, proselytising a certain type of rock subculture."